The following resources apply to health leaders who are contracted as digital creators within a social media campaign.
Digital Creator Resources
Patient Influencer Video Recording Checklist iPhone.pdf–
A checklist and guide to help when video recording. Includes phone settings, framing, and lighting.
Patient Influencer Photography Checklist Android.pdf–
A checklist and guide to help when taking photos on an Android device. Includes file format, photo framing, and setup tips.
Patient Influencer Photography Checklist iPhone.pdf–
A checklist and guide to help when taking photos on an iPhone. Includes file format, photo framing, and setup tips.
Comment Moderation and FTC Guidelines.pdf–
The Federal Trade Commission, or FTC, is a government agency tasked with protecting consumers and stopping deceptive advertisements. As a patient leader, you must abide by their guidelines when posting online about products, services, or treatments. This document provides an overview of the requirements for a social media campaign.